CoreInvestments

Phuket Property Investment

How much does a Phuket condominium cost?

Direct Answer

Entry-level Phuket condominiums (off-beach, unbranded) start around THB 4–7M. Mid-market branded resort residences in good sub-markets typically price THB 8–18M. Premium branded beachfront product in Surin, Kamala or Bang Tao routinely prices THB 20M+ and ultra-premium villas substantially higher.

Detailed Explanation

Pricing is dominated by sub-market location, beachfront proximity, brand, unit size and floor/view. Branded resort residences carry a 20–40% premium over equivalent unbranded inventory in the same sub-market.

Total invested capital materially exceeds purchase price. Add 3–6% for transfer, legal, FX and contingency, plus FF&E/furniture pack (THB 0.5–2M typical on branded resort condos).

Brochure pricing should be compared on price per saleable square metre, not headline price. A small premium unit may cost less in absolute terms than a larger mid-tier unit despite higher per-sqm pricing.

Investor Considerations

  • Always compare on price per saleable square metre.
  • Add 3–6% transaction costs and FF&E pack to the capital base.
  • Branded premium consistently re-sells more easily than unbranded equivalent.

Risks & Limitations

  • Over-paying for brand premium where the operator covenant is weak.
  • Under-budgeting for FF&E pack and transaction costs flatters apparent yield.
  • Price per sqm comparisons can be distorted by unit-mix differences.

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About the Author

Frank Satar

Chief Founder & Research Director · Core Investments

Frank Satar is the Chief Founder & Research Director of Core Investments. With more than three decades of experience across real estate, finance, hospitality and investment advisory, he specialises in analysing tourism demand, infrastructure growth and property market fundamentals across Thailand. His research is guided by a simple principle: We begin with demand, not property.