Section 1
Executive Profile
Executive Summary
Commercial Executive & Sales Leader
Commercial Executive, Sales Director and Sales Trainer with 32 years of experience in residential real estate and property development, including 16 years in senior sales leadership and commercial management across Australia and Southeast Asia.
Proven track record building high-performing sales organisations, leading multi-country teams, increasing revenue, improving profitability and implementing scalable sales systems that strengthen long-term business performance.
Experienced in commercial strategy, business development, market intelligence, sales training and organisational development. Founder of Core Investments™ and author of Institutional Sales Leadership™ and Institutional Sales Training™ programmes.
Section 2
Career Highlights
Takeaways
Career Highlights
- 32 years in residential real estate and property development.
- 16 years in senior sales leadership and commercial management.
- Built, recruited, trained and led high-performing sales teams.
- Developed commercial strategies, CRM systems and sales frameworks.
- Led project sales for developers across Australia and Southeast Asia.
- Founder of Core Investments™.
- Author of Institutional Sales Leadership™ and Institutional Sales Training™.
Section 3
Executive Endorsements
Over more than three decades in residential real estate and property development, I have had the privilege of working alongside some of Australia’s and Thailand’s most respected property professionals. Their endorsements reflect not only my commercial capability, but also the values that have guided my career: integrity, professionalism, leadership and a commitment to developing people and building long-term business relationships.
“I have known Frank Satar for almost 14 years and have always found him to be a highly professional, ethical and capable commercial leader. Frank consistently demonstrates integrity, strong leadership and an exceptional understanding of residential property sales, business development and team management. I have no hesitation in recommending him for any senior sales leadership or commercial management role.”
Nigel Cornick
Former CEO, Raimon Land PLC | Former CEO, Kingdom Property Thailand
“Frank demonstrated exceptional leadership, professionalism and a results-driven approach. He successfully led one of our most challenging projects to record sales performance and consistently displayed honesty, integrity and professionalism. He is hardworking, dependable and a true gentleman who leads by example.”
Rony Fineman
CEO, Nova Hospitality Group & Nova Developments
“Over many years working together through Nova Group and Tulip Group, Frank has always demonstrated exceptional professionalism, integrity and commercial knowledge. Beyond our business relationship, he has become a close family friend. I would recommend him without hesitation for any senior leadership or commercial role.”
June Bernard
CEO, Powerhouse Real Estate
“I first met Frank Satar more than 30 years ago when I was his Sales Director at Peter Parks Real Estate in Melbourne. Even early in his career, Frank stood out for his work ethic, integrity and determination to continually improve. He was always willing to learn, accepted coaching with humility and consistently demonstrated the professionalism required to build a successful career in real estate. Over the years, I have had the privilege of watching Frank develop into an accomplished sales leader and commercial executive. While many people become good salespeople, very few evolve into leaders who can build teams, develop people and create sustainable commercial systems. Frank has achieved exactly that. What has impressed me most is that, despite his success and extensive international experience, Frank has remained the same honest, ethical and respectful professional I first met decades ago. His passion for learning, mentoring others and raising professional standards within the real estate industry is evident in everything he does. I have no hesitation in recommending him for any executive sales leadership or commercial management position.”
Michael Mimasis
CEO, OYOB | Former Partner & Head of Sales, Peter Parks Real Estate
Section 4
Professional Experience
2026 - Present
Founder & Commercial Strategist
Core Investments™
- Founded an independent real estate investment intelligence platform.
- Developed leadership and sales training programmes.
- Created commercial frameworks and investment research.
Jan 2023 - Dec 2025
Sales & Marketing Director
Nova Group
- Directed sales and marketing strategy.
- Led commercial performance, CRM and agency relationships.
- Managed and developed high-performing sales teams.
2014 - 2021
International Sales & Marketing Director
Nordic Group
- Led international sales operations across multiple developments.
- Recruited, trained and coached multinational sales teams.
- Implemented KPIs, CRM discipline and forecasting.
- Expanded international agency networks.
2009 - 2014
Sales Manager
Nova Group Thailand
- Managed project sales and recruitment.
- Implemented structured sales systems.
- Developed agency relationships and pipeline management.
2008 - Present
Director (Silent Partner)
FS Financial Services
- Co-founded a Melbourne financial services business.
- Provide strategic guidance and governance.
1999 - 2004
Senior Sales Consultant
Peter Parks Real Estate
- Residential property sales, negotiation, listing acquisition and client relationship management.
1994 - 1999
Sales Consultant
Ken Dowman Real Estate
- Started at age 18 as a part-time Sales Trainee before progressing to full-time Sales Consultant.
- Obtained an REIV Sub-Agent Licence.
- Competed consistently among the office's top performers.
- Generated listings through cold calling, door knocking, leaflet campaigns and property appraisals.
- Conducted open inspections, auction campaigns and guided vendors through to sale.
Section 5
Core Competencies
Executive Leadership
Commercial Leadership · Sales Leadership · Business Development · Commercial Strategy · Strategic Planning · Organisational Development
Sales & Commercial
Sales Management · Sales Operations · Revenue Growth · CRM Management · Pipeline Management · Forecasting · Negotiation
Property
Property Development · Residential Real Estate · Project Sales · Property Investment · Market Intelligence
People
Sales Training · Leadership Development · Coaching · Recruitment · Team Building · Performance Management
Technology
AI · SEO · Digital Marketing · WordPress · Microsoft 365 · Google Workspace · Canva
Section 6
Thought Leadership
Section 7
Publications & Research
- Flagship Manual
Leadership & Commercial Excellence Executive Manual
- Flagship Manual
Institutional Sales Training Manual
- Programme
Institutional Sales Leadership™ Programme
- Featured Research
Why Every Real Estate Business Should Segment Its Buyers Before Selling
- Annual Report
Thailand Demand Intelligence Report 2026
- Directory
Complete Research Directory
Section 8
Selected Projects
A selection of the organisations and institutional programmes I have founded, led or built - each representing a distinct chapter in a career focused on commercial leadership, sales performance and organisational development.
Core Investments™
2026 - Present
Founder & Commercial Strategist
Independent investment intelligence platform serving foreign investors in Thai residential and resort real estate. Editorial research, market intelligence and proprietary decision frameworks.
Commercial Focus · Institutional real estate investment intelligence, research and executive education.
Nova Group
2009 - 2014 & 2023 - 2025
Sales & Marketing Director
Directed sales and marketing strategy across multiple residential developments. Led CRM discipline, forecasting, agency relationships and high-performing sales teams.
Commercial Focus · Project sales leadership, CRM operations and agency network development in Thailand.
Nordic Group
2014 - 2021
International Sales & Marketing Director
Led international sales operations across multiple developments. Recruited and coached multinational sales teams. Implemented KPIs, CRM discipline and forecasting to scale commercial performance.
Commercial Focus · Multi-country project sales, KPI systems and international agency expansion.
Institutional Sales Leadership™
2026
Author & Programme Director
50-module executive programme codifying institutional sales leadership: building teams, commercial systems, CRM discipline, forecasting and organisational development.
Commercial Focus · Executive education for commercial and sales leaders.
Institutional Sales Training™
2026
Author & Lead Trainer
18-chapter flagship training manual covering the full sales process, buyer segmentation, negotiation, closing, follow-up and long-term client management.
Commercial Focus · Structured sales training for real estate and commercial teams.
Section 9
Technical Skills
- CRM Management
- Sales Forecasting
- Pipeline Management
- AI Research
- SEO
- Digital Marketing
- Microsoft Office
- WordPress
- Canva
- Google Workspace
Section 10
Languages
- EnglishFluent
- Persian / FarsiNative
Section 11
Professional References
Leadership Note
Available on Request
- Nigel Cornick - Former CEO, Raimon Land PLC & Kingdom Property Thailand
- Rony Fineman - CEO, Nova Hospitality Group & Nova Developments
- June Bernard - CEO, Powerhouse Real Estate
- Michael Mimasis - CEO, OYOB | Former Partner & Head of Sales, Peter Parks Real Estate
Section 12
Contact
To engage Frank Satar for executive advisory, sales leadership mandates, board roles or research collaborations, use the confidential contact channels below or via the private consultation page.
Section 13
Download Executive Portfolio
This portfolio is print-ready. The generated PDF uses a professional A4 layout with page numbers, a cover page and preserved editorial typography. The DOCX is the master Executive CV in editable Word format.
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